Making
good ideas useful
Beginning with building
the Peace Corps
Sally Bowles
’56
Sally Bowles has lived her remarkable professional life
at the intersection of big, bold ideas that would affect
millions of people, and the challenge of implementation.
She has focused on making change happen. She was a member
of the small team that worked with Sargent Shriver to develop
the Peace Corps. She worked with John Lindsay to decentralize
New York City public schools. She was the director of Medicaid
and then in charge of welfare programs for the state of
Connecticut. Sally left the public sector in 1990 to assist
the president of the Rockefeller Foundation on a major initiative
with Nelson Mandela in South Africa and later served as
a consultant to the Rockefeller Foundation on its $45 million
program to build international leadership concerning the
global environment and sustainable development. She now
is a director of the Charles & Helen Schwab Foundation
and a consultant to several national nonprofits. Prior to
that, she was president of the Emily Hall Tremaine Foundation.
The Tremaine Foundation initiated the Coordinated Campaign
for Learning Disabilities, the first national public-education
campaign to inform Americans about learning disabilities.
Sally has prolonged and enriched the legacy of public service
established by her family.
“When I entered Milton, we had been living in India
for two years; my father (Chester Bowles) was President
Truman’s ambassador to India, right after Indian independence.
Living there at that time was a pivotal experience. My father
had left the business world in his mid-thirties to take
up public service; so for me, it was public sector all the
way.
“He was governor of Connecticut when I was 10, ambassador
when I was 12, and he went on to serve in Congress.
I decided early on against running for elected office;
I thought that what you had to do to get elected sort of
distracted you from the things you cared about getting done.
“I have always been most gratified working at the
junction of vision and implementation. There are lots of
great ideas lining the shelves. My strong suit has been
not so much developing or researching more ideas as taking
some of the good ones off the shelf and making them useful
for people. I particularly like start-ups, when all of the
big, basic questions have to be asked and answered—clarifying
goals, picking plausible strategies, determining how the
organization will be structured, financed and staffed.
“Six people began building the Peace Corps, and there were many huge choices that were made by brilliant people,
talking to one another about volunteers’ roles, and
selection, and training—so many other things. Watching
that organization grow was a fabulous education. Then Kennedy
died, and I was looking around for the next ‘new frontier.’
I thought it had to be John Lindsay in New York City.
“That was hardly a start-up, but decentralizing the
schools was a huge change in a large-scale operation. It
was an entirely new experience to work with an established,
highly regulated bureaucracy with lots of history [New York
City school system, Connecticut Medicaid, then Connecticut
AFDC]. You had to ask the question: ‘How do you change
without starting over?’ That’s a whole different
set of challenges. I gravitate to the early stages of implementing
an important, big idea.
“I’ve sometimes thought that the period when
I’m at my best is when I know the least. That’s
when you ask dumb questions, but they’re often good
questions, because you’re not inhibited by what you
know.
“I think lots of people underestimate the power of
their generic capacities; they shortchange their own native
abilities, their intuition, their gut, their questions.
I’ve said to them, ‘Now hold on, vision doesn’t
spring from a spreadsheet; analysis only gets you so far.’
You need judgment, good antennae—to know why something
is important, who cares about making a change, and who cares
about the status quo. And you need to get into the shoes
of other people without losing your own grounding. That’s
not manipulative; it informs the process.
“It’s too bad when the emphasis on higher degrees
and specialization overshadows the importance of basic liberal
arts. That process of how you grow at school is so mysterious—which
inherent capacities you brought and which were cultivated
once you got there.
“I decided to leave government in 1990 (I’d
been there since 1960), to see how it would be in a less
regulated environment. I thought about foundations, where
you could stand back, identify and seize opportunities to
be the bridge, to fill the gap between an idea and its implementation.
I realized that I am not fussy about subject matter—education,
health care, another field—as long as it squares with
my values, is large in scope, and is important. All along,
I found I thrived on new situations, new environments, new
relationships, and on learning an entirely new field.
“My friend Peter Goldmark, who also worked with John
Lindsay and had led such large governmental organizations
as the welfare department in Massachusetts and the New York/New
Jersey Port Authority, was then head of the Rockefeller
Foundation. Lots of people can’t see the wider applicability
of government experience or that the challenges are as tough
as any in the private sector. It was fortunate that he did,
and that he invited me to help him in South Africa.
“The foundation world enables important change but
can be pretty far removed from implementation. I have to
watch out, because many times I’d rather be the grantee,
making change happen, working where the tough and interesting
decisions have to be made.
“I figured out when I was a child that the person
who had the most influence in my father’s daily work
was his secretary. I didn’t care about title. I wanted
four things: to work with strong people I respect, to be
engaged with big ideas, to have influence, and to have fun.
For my first job out of college, I decided to work for a
congressman rather than a senator, because the office would
be smaller, and I’d be exposed to the whole thing.
That began a pattern of working with the whole picture.”
Cathleen Everett
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