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Milton Parents’
Newsletter
An evolving history of outreach
Before the wave of new technology that has made distance purely
a physical matter, Milton Academy had few connections with parents,
and parents had few with each other. Letters from the head of school
or the Upper School principal, spaced widely and preceding major
events throughout the school year, touched base with the facts,
but did not give the flavor of school life – let alone address
parents’ many questions. In 1991, Patricia Arnold, a parent
and trustee, developed the idea of a periodic newsletter. Her idea
was that it be a cooperative venture between the Milton and its
parents. At the start, Milton staff planned and wrote the articles
and sent the 8–page newsletter out to print. Local day parents
from the Parents’ Association came in on a given weekday morning
for labeling and stamping. School matters and Parents’ Association
matters shared the space and soon parents began to depend on this
view of life on campus.
Over the years, this model changed, aiming at greater frequency
and relevance. Staff invited parents to become writers; members
of the Parents’ Association became advisors to the staff on
what parents wanted to read. The communications office scheduled
annual meetings and reviews with the newsletters’ writers
and the liaison from the Parents’ Association to evaluate
the general editorial plan and map out the coverage for the year
ahead. Feedback from parents led to new material, and the size of
the publication grew. Editing the copy to fit 12 packed pages, printed
five times each year, still left parents looking for more. Parents
wanted faculty profiles, curriculum reviews, stories about School
traditions, reflections of other parents. At the same time, they
were looking for up to date calendars, rapid reviews of athletics
and the arts, notices about parents’ weekend and other events
open to parents, and plenty of photographs.
By last fall, after a survey of parents revealing that the vast
majority wanted their information of this sort to be sent online,
Milton’s communications department launched Centre Connection.
In combination with the depth and breadth of the School’s
Web site, this online newspaper can offer what parents and seeking,
within Milton’s resources. Still based on an annual review
with parents about what to continue, what to change, and what to
add, Centre Connection offers parents both practical and
interesting information in a predictable, accessible format, which
they can get to know and depend upon. Not only can text in the Centre
Connection change up to the moment before it is emailed, links
to other areas of the Web make sure that parents can have up-to-date
facts and photographs, as well as broader treatment of things they
choose to investigate. Parent writers have more time to write, and
can email us their articles from California, New Jersey or Texas.
Each issue of the Centre Connection stimulates return email
messages that are helpful in planning future issues, and in assessing
how we’re doing. Finally, and perhaps most importantly, the
ways Milton parents can reach us to let us know what they want answered,
explored, or celebrated are many. Please see the article listing
the many ways we hope you will send your thoughts our way.
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