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Giving Day Advocates help build awareness and excitement about the day through real-time posts and outreach. You can share Milton’s communications or create your own. Use social media, email, texts or phone calls to reach out to your personal Milton network. Use whichever platform is most comfortable for you. Time Commitment Expected: Whatever you can give on April 12!

Be creative! Have fun! Spread the word!

Specific Advocate Goals:

  • Help build awareness about Giving Day and the Milton Fund
  • Inspire increased giving to Milton on April 12
  • Share information with your peers
  • Conduct outreach to your personal network
  • Amplify Milton’s social media presence by sharing Milton’s official social media content
  • Have fun and get people excited about giving

Milton Academy Giving Day Basics

What: The Milton community will come together to support Milton by making a gift on April 12 in the hopes of unlocking a $100k challenge grant, as well as microchallenge and affiliation-based challenge grants.

When: Tuesday April 12, midnight–11:59 p.m. EST

Where: On campus and around the globe via give.www.milton.edu/giving-day-2022

Who: The entire Milton community

How: Support Milton by making a gift on April 12

Goals & Challenge Summary

The goal: 1,000 unique donors

The stakes: An overall Giving Day Challenge grant of $100,000. In addition, donors can maximize their impact by exploring microchallenges categorized by Milton affiliation or cause. Donors can also issue their own challenges or matches as Giving Day Advocates in advance of or on April 12 via give.www.milton.edu/giving-day-2022.

Microchallenges

Diversity, Equity, Inclusion, and Justice: When 50 Milton community members support the Milton Fund’s Diversity, Equity, Inclusion, & Justice (DEIJ) designation on April 12, our challengers Meika Neblett ’90 and Maria Manrique and Peter Rosa P ’28 will give an additional $5,000 to support this critical work. And if we can get to 100 supporters, our challengers will give a total of $10,000 to DEIJ!

Financial Aid: When 50 Milton community members support the Milton Fund’s Financial Aid designation on April 12, our challengers Gordon Burnes ’84 and Suzie Tapson P ’17 ’17 ’21, and David Brewster ’90, P ’25 will give an additional $5,000 to this critical resource. And if we can get to 100 supporters, our challengers will give a total of $10,000 to Financial Aid!

Student Experience: When 50 Milton community members support the Milton Fund’s Student Experience designation on April 12, our challenger Michael J. Lee ’09 will give an additional $5,000 to co-curricular activities. And if we can get to 100 supporters, our challenger will give a total of $10,000 to Student Experience!

Faculty & Staff: When 100 current faculty and staff make a gift to Milton on April 12, a generous challenger will give $5,000 to the Milton Fund. And if we can get to 200 faculty and staff donors to Milton on April 12, our challenger will give a total of $10,000 to the Milton Fund!

Parents: When 75 current Milton parents make a gift to Milton on April 12, Robert and Maria Fawcett P ’22 will give $12,500 to Milton. And if we can get to 150 parent donors to Milton on April 12, our challengers will give a total of $25,000 to Milton!

Senior Gift: When the Senior Class reaches 50% participation by the last day of classes, an anonymous challenger will give $10,000 to financial aid.

Young Alumni: When 100 young alumni make a gift to Milton on April 12, an anonymous Giving Day challenger will give $10,000 to the Milton Fund. And if we can get to 200 young alumni donors to Milton on April 12, the same challenger will give a total of $20,000 to the Milton Fund.

What is the Milton Fund?

The Milton Fund is the primary way for alumni, parents, and friends to support our school. By providing current-use operation revenue, the Milton Fund increases the school’s ability to seize new opportunities by reducing its dependence on tuition.

How You Can Make Milton’s Giving Day a Success

Make a Gift
Please make a gift to the Milton Fund or to a Milton Fund designation of your choice on April 12 between midnight and 11:59 p.m. EST. Thank you!

Stay informed
Follow progress on the $100k Challenge and microchallenges on the Giving Day platform throughout the day at giving.www.milton.edu/giving-day-2022.

Tap into your networks and spread the word on social media
If you are already active on social media, use the GiveCampus Platform to post about Milton’s Giving Day on Facebook and Twitter. When you post using the GiveCampus platform it is easily tracked on the site’s social feed. You can also post on Instagram, Spapchat, WhatsApp, or any social media platform of your choice. . Feel free to use suggested social media text or make it your own, but please be sure to use Milton’s Giving Day hashtag, #miltongives!

Do you want to track how many people in your network have made a gift in response to your outreach? Be sure to use your trackable links that are available once you log in to your GiveCampus Advocates page.

Finally, please like and share Giving Day social media posts from Milton Academy accounts, groups, and fellow community members.

Email, text, and call your classmates, fellow parents, friends, and more!
Use and personalize the email templates provided, or feel free to write your own messages. Please remember to use the same custom link acquired for social media in your emails too, as this will help you track your overall progress.

Check-in on the website through the day on April 12 to follow the Challenge progress and then share updates with your network.

Communication Samples

Texting:

Best Practices:

  • Keep it simple. Remember to get to the point quickly!
  • Keep in mind the time of day for your recipient—stay on their good side and don’t send them a middle of the night text because you are in different time zones!
  • Always include your custom Giving Day Advocate link.
  • If you don’t think the person will have your number, make sure you introduce yourself.

SAMPLE 1:
Hi <name>, this is <advocate name> I am a Milton Giving Day Advocate. Remember today is our Giving Day, and we need XX more donors before midnight EST to reach our goal and unlock the $100k challenge! Make your gift before time runs out at (use your Advocate Link)

SAMPLE 2 End of Day:
Hi <name>, There are only a few hours left of Giving Day. Milton needs your help! We need just XX more donors to reach our goal and unlock the $100k challenge. Please give before time runs out at (use your Advocate Link)

Sample 3 Microchallenge:
Hi < name>. This is <advocate name>, and I’m a Milton Giving Day Advocate. Please support <insert cause name> with a gift today and help unlock the $10k challenge because it’s so important for Milton students! Make your gift before midnight EST today at (use your Advocate Link)

Email:

Best Practices:

  • Always personalize your emails so the person knows it’s not a mass email. For instance, if you know someone will want to know about a specific microchallenge, or they are qualified for one as a parent or young alum, mention that in the email.
  • Keep it brief and be sure there is an ask in the opening and closing paragraph.
  • Include an update on the challenges and progress of the day.
  • Always include your custom Giving Day Advocate link.

SAMPLE:
Subject Line: Milton’s Giving Day is on right now!

Hi <Name>,

I hope you are well! Since you love Milton like I do, I wanted to let you know that Milton Giving Day is happening RIGHT NOW!

Giving Day is an opportunity for the entire Milton community to come together to support programs we value across the campus. I hope you will join me and make a gift to Milton today at <include your personal Link>!

So far, XX donors already made a gift today and it’s only XX a.m./p.m. We just need XX more gifts <insert personal hyperlink> to unlock the $100k Giving Day Challenge! I personally gave to ensure the students and faculty have innovative training and classes they need.

In addition to the $100k challenge there are three designation microchallenges, <note if they are eligible for affiliation microchallenge> that will allow you to multiply your gift’s impact even further!

Time’s running out, please make your gift <insert personal hyperlink> before midnight EST today!

Social Media:

Best Practices:

For each social media post you make, please be sure to do the following:

  • Be sure you follow the official Milton social media accounts
  • Tag an official Milton social media account in your posts (see list below).
  • Add you custom Giving Day Advocate link.
  • Use hashtag #miltongives
  • Incorporate a picture or video if you can. Pictures can be found in the Images section below.

Alumni Channels:

Facebook: www.facebook.com/miltonacademygrads, www.facebook.com/MiltonAcademy1798
Twitter: https://twitter.com/milton_alumni
Instagram: https://www.instagram.com/miltonacademygrads/

Official Milton Accounts:

Facebook: https://www.facebook.com/MiltonAcademy1798
Twitter: @milton_academy, @MA_Athletics
Instagram: @miltonacademy, @miltonacademy_ls/ (Lower School), @miltonacademy_ms/ (Middle School), @ma_athletics

Social Media Images and Posts

Leading up to and on April 12, please help spread the word by updating your Facebook cover photo and/or profile photo and posting on social media with the images and posts provided below.

From your computer, click an image to open the full-size version. Right click on the image and click ‘Save Image As’ to save the image to your computer. From your handheld device, click an image to open the full-size version. Press the image until ‘Share’ appears. From there you can save to your device or share through any social media platform you’re signed in with.

Instagram Posts

Facebook Posts

Facebook Cover Photos

 

Final Tips & Information
  • Remember that everyone you are contacting has some relationship with Milton, as a parent, alum or friend of the school, so acknowledge this relationship in your outreach.
  • Time is of the essence! Make sure you emphasize the urgency of the 24-hour period of giving.
  • We are focused on gifts for the Milton Fund, but if someone would like to support a special designation, we are happy they are participating in something that feels good to them and it will still count toward the $100k Giving Day Challenge.
  • Continue to check the Milton Giving Day website throughout the day for updates. If any questions come up, please do not hesitate to reach out to Lindsey Woods who is available to assist any time!

Questions?

We’re here to help and make this as easy and fun as possible for you! Contact Lindsey Woods in the Development Department.

Visit our Giving Day Headquarters for the latest on Giving Day 2022!

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